Aveda

AVEDA founded by hairdresser Horst Rechelbacker in 1978 in Minneapolis. Aveda are the first and leader in Green Beauty and high-performance products. Aveda creates high-performance hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty. Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty and continue to do so with an ambitious agenda that cares for the world we live in. 100% VEGAN.