With a slight nod to it’s Scandi-heritage, Redefined Rebel is defined by a casual design combining the energy of the urban streets. Identifying the young man with a desire of being present in the fast-fashion movement. Established back in 2013 and since day one the brand has been focused on providing the consumer the best trending products in the market, where quality is the highest priority. Redefined Rebel believes and works hard to prove that high quality isn’t necessarily equal to high price.