In 1987, the Napapijri journey begins in the shadow of Monte Bianco - Europe’s highest peak. An Italian travel bag manufacturer introduces a new sensibility to outdoor apparel, combining innovative materials with close attention to style. Devoted to a high technical level, sporty look and a cosmopolitan spirit, Napapijri is sophisticated at heart, addressing the passionate and curious, spontaneous and playful, yet extremely careful and independent generation. Distinctive brand values designated by the Finnish word for the Arctic Polar Circle – Napapijri.