Close your eyes. Think “jeans.” Now open. They were 501s®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence — burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they’ve never gone out of style. And they never will.
Fit
Regular fit - Straight from the hip to the thigh and has a looser opening at the ankle than a slim fit.
Caring for your denim
To keep your denim looking great, the most important trick is to do nothing. Try to wash denim as little as possible. If you spill something on your denim try to spot-treating the stain. When you do wash your denim, always wash it with similar colours and inside out. Always hang your jeans up to dry and do not tumble dry them as this can cause fold creases to your denim.