LUKE IS A MODERN HYBRID FIT THAT TAKES A SLIM STYLE AND GIVES IT A GENTLE TAPER TO THE NARROW – BUT NOT TIGHT – ANKLE. IT’S SUPER CONTEMPORARY, VERSATILE AND FLATTERING, WITH A MID-RISE WAIST, SLIM THIGH AND ZIP FLY. ITS CLEVERLY TAILORED CUT ENHANCES YOUR OWN SILHOUETTE WITHOUT CLINGING TOO CLOSE. LIKE GOLDILOCKS’S PORRIDGE OR ARISTOTLE’S GOLDEN MEAN, THESE TRULY ARE JUST RIGHT.MADE USING ORGANIC COTTON AND FINISHED WITH OUR ETHICAL CRYSTAL CLEAR PROCESS THIS IS A NEW RINSE. THERE IS A BIT MORE OF A TONAL FEEL TO THE STITCH – IT’S STILL YELLOW BUT NOT SO BRIGHT – WHILE THE RINSE EXPOSES THE CONSTRUCTION OF THE DENIM BUT IS OTHERWISE A CLEAN AND DARK LOOK. A GREAT MIX OF A MODERN FIT, NEW ETHICAL MANUFACTURING MODELS AND A TRULY CLASSIC LOOK.
Fit
Slim fit - Has a tighter fit than regular trousers, but the opening is not as snug around the ankle as a skinny fit.
Caring for your denim
To keep your denim looking great, the most important trick is to do nothing. Try to wash denim as little as possible. If you spill something on your denim try to spot-treating the stain. When you do wash your denim, always wash it with similar colours and inside out. Always hang your jeans up to dry and do not tumble dry them as this can cause fold creases to your denim.
Did you know that cotton clothes can actually be washed, dried and heated several times without any notable marks? But instead of bleaching it, you can easily use lemon juice for stains and vinegar for bad smells. This benefits both your clothes and the environment.
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