FZ Forza

INNOVATED IN DENMARK FZ FORZA is top-quality equipment at fair prices. It was developed in Denmark by badminton players for badminton players. FZ FORZA, founded in 1990 in Denmark by Mark Christiansen, is a testament to our commitment to innovation. We are proud to be at the forefront of European and Nordic trends, always incorporating Danish elements into our designs. Creating FZ FORZA was based on the idea of a Danish-quality product at a fair price as an alternative to Asian brands. The idea turned out to be good, and already after a few years, in 1993, FZ FORZA was the second biggest badminton brand in Denmark. FZ FORZA does not compromise design or quality — we create sports gear focusing on durability, longevity, and efficiency. We design our sports gear to optimize performance and minimize our costs to society. We aim to create value and positive impacts for the benefit of our customers and the environment.