Diesel

Diesel is an Italian fashion brand founded in 1978 by Renzo Rosso and based in Breganze. It is known for redefining denim through experimental washes, industrial influences, and a rebellious design attitude. From its beginnings as a jeans label, Diesel evolved into an internationally recognized name associated with bold visuals and unconventional campaigns that challenged traditional luxury narratives. The brand’s creative direction, led by designers including Glenn Martens, continues to link Italian craft with global street culture. Its identity is rooted in originality, self-expression, and a consistent focus on pushing denim into new creative and technical directions.

Diesel presents a women’s collection rooted in denim, complemented by contemporary tops and sweaters that reflect the brand’s experimental approach to casual fashion. The assortment centers on jeans in multiple fits and finishes, paired with a wide range of top designs that merge everyday comfort with statement detailing. Distressed treatments, faded tones, and textured fabrics highlight the brand’s continuous focus on material innovation. Each piece connects to Diesel’s urban and industrial aesthetic, translating its heritage in denim into versatile clothing suited for modern wardrobes. The women’s selection reflects a consistent emphasis on strong silhouettes, layering potential, and distinctive surface work that defines the label’s approach to contemporary style.

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